I believe that customer-centricity should drive strategic decision making across an organization.

As a UX specialist, certified Scrum Product Owner and Design Sprint Facilitator, with more than 10 years of experience, it is my objective to connect business strategy with user needs.

Design Direction

As a User Experience & Product Design Lead, I have several key areas of responsibility that help to lead design initiatives.

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Growing an organizational-wide understanding of the customer and being an advocate for their needs when it comes to product planning and decision making.

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Framing questions and problems in new ways to encourage creative thinking and to help the product team designing the right thing.
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Connecting with business leaders and understanding how UX design can support business strategy in the best possible way.
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Creating and establishing design principles to guide team collaboration across multiple products and departments.
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Overviewing all efforts, evaluating the impact of changes, and making sure to get most out of overlapping initiatives.
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Enabling design teams to effectively work with styleguides and/or design systems.

What’s my focus?

My background in strategy, architecture and visual design helps me to design meaningful products that people love.

Strategy

Experience Mapping
Personas
User Scenarios
Mental Models
Design Principles

Concept

Problem Framing
Wireframes
Sitemaps
Prototypes
Information Architecture

Innovation

Design Thinking
Research
Competitor Analysis
Continuous Learning
Design Sprints

About

User Experience & Product Design Lead, currently working at Quandoo, located in Duesseldorf.

Connect with me

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